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Our dogs are a vital part of our lives, and we fully understand that you want a simple answer to your problems when you're busy. That's the driving force behind what we do – providing simple solutions to the issues pet owners face every day through ideas that are just that little bit more innovative than anything that's gone before.

We want to give you the best experience of owning a pet, and our range is continually expanding to meet and exceed your expectations. we're making life better for pets and pet owners, one furry family at a time.

As pet owners, we also understand the need for value for money. Every product we sell is reasonably priced, and we never sell anything that we would not use with our own dogs. We don't do gimmicks – we provide carefully considered pet products that provide practical solutions and make life better for you and your pets.

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